blogfyre

What a silly name for a blog.

What Chain Emails Knew About Impressions
educational Matt Cole educational Matt Cole

What Chain Emails Knew About Impressions

If you're familiar with the sounds of dial-up internet, I'm certain you remember chain emails. The misspellings, the vague threats, the excessive capitalization. It was a simpler time in our digital world when we weren't so averse to the occasional spam message in our inbox. But like, what the hell was that? In fact, why the hell was that?

Chain letters have been around literally since the dawn of human history. Historians believe many early examples have been lost to time, but here's an NPR piece about a chain letter from 55 AD. From physical letters, to pamphlets, to the invention of Hotmail, the simple chain letter has been one of the most prevalent forms of mass media. That's honestly kind of crazy considering most chain letters have no way to generate return.

Read More
Kendrick Lamar Proved My Point About Paid Advertising
educational, screen time Matt Cole educational, screen time Matt Cole

Kendrick Lamar Proved My Point About Paid Advertising

Budweiser, Hotels.com, Marvel Entertainment, and Coffee Mate, paid LITERALLY MILLIONS OF DOLLARS for a 30(ish) second advertisement. Kendrick Lamar did a 12-minute halftime show for effectively free. What have you seen more discussion about on social media today? The ads? or Kendrick Lamar?

If you're social media looks anything like mine, and I'm willing to bet it does, you're seeing a lot more Kendrick discourse than discussion around Willem Dafoe playing pickleball. Do you even remember Willem Dafoe playing pickleball? I'll straight up Venmo you a dollar if you can tell me which brand's commercial focused on pickleball without googling it.

Read More