This is nothing #1

Welcome to This Is Nothing, a special series on Blogfyre devoted to examining content marketing opportunities and solutions. If you’d like to submit something that you think might be Nothing, email it to us with the subject line “Is this Nothing?” and we may feature it here!

In my many years marketing on the internet, I’ve seen a myriad of tactics that are Nothing. So what does it mean to be Nothing? Well, I’m glad you asked. I deem things as Nothing when they: