Building a one-match fire
I was a camp counselor for years.
Here’s the thing about being a camp counselor: you build a lot of fires. You build so many fires that you start to differentiate between their types.
You’ve got your standard teepee fires for your long, all-night campfires.
You’ve got your standard log cabin fires for cooking mountain pies or banana boats.
You’ve got your standard pile-of-logs-and-quart-of-gasoline fires for satiating a hoard of screaming ten-year-olds who only have s’mores to look forward to after a day of rain.
I’ve built all these fires dozens of times, but none of them are the type I actually like to build. Teepees, log cabins, even the under-appreciated lean-to, none of them compare to the power, the satisfaction, of a one-match fire.
As the name suggests, a one-match fire is a fire that you light with only one match. One single match to light a fire that burns and burns until it has to be extinguished. That’s the real accomplishment; a full evening of warmth and revelry born from a single spark. That’s a one-match fire.
That’s also a gross misrepresentation of what it takes to build a one-match fire See, one-match fires don’t come from a single spark. Sure, they’re lit with one match, but they’re built through careful planning, diligent preparation, and applied effort. Taking the time to build a good base, create tinder, gather kindling, taking the time to assemble it all carefully, that’s how a one-match fire is born.
So hear I am once again relating business to building fires. Currently, I feel like I’m in the “assemble it carefully” phase. I set up a business email this week (matt@bahnfyrepr.com), I’m sending Monday’s newsletter (subscribe here) via actual newsletter software, and I’ve spent a lot of time working on a marketing plan. Soon, I’ll be ready to strike the match, and it will only grow from there.
Something that would REALLY help me build this one-match fire is a full calendar! I’ve got some open time for consultation calls and I would love to help you with your messaging. Book a call with me here or shoot me an email if you have any questions!
